How Basecamp’s Hill Chart provides a useful frame of reference to master the Startup chaos

A Hill
A Hill
Photo by Karl Bewick on Unsplash


THE LEAN STARTUP

Some concerns about the Ethics and overall applicability of The Lean Startup in current times

The Wizard Of Oz , Movie Banner
The Wizard Of Oz , Movie Banner
Source: Warner Bros.


THE LEAN STARTUP

An honest account on how The Lean Startup is being implemented in practice and why 90% of the Startups still fail

Photo by Daria Nepriakhina on Unsplash
  1. Planning too much — what Ries calls “the allure of a good plan, a solid strategy, and thorough market research”; in a startup world of extreme uncertainty, this traditional thinking…


The Lean Startup

An introductory guide to The Lean Startup business theory as the influential book is reaching its 10th anniversary

Photo by Andre A. Xavier on Unsplash


Product Design

How successful companies embody nostalgia into their product design and philosophy.

Vinyl records on a street cart
Vinyl records on a street cart
Photo by Pascal Brokmeier on Unsplash


Digitally enhancing our support network as a key to meaningful interactions.

One person reaching out to another
One person reaching out to another
Photo by Toa Heftiba on Unsplash


Cover image: engeineering
Cover image: engeineering


serendip.me homepage (2012)


Disneyland Theme Park at County Orange, CA
Disneyland Theme Park at County Orange, CA
Source: Disney


Asaf Atzmon

I’m passionate about product, strategy and innovation.

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